Cultivating Regional Brands: Liaoning’s Textile and Apparel Industry Pursues Innovative Transformation
Release time:
2025-12-29
Against the backdrop of the Chinese textile and apparel industry’s deepening transformation and upgrading and its proactive implementation of structural adjustments, Liaoning Province’s textile and apparel sector is also seeking new avenues for development, innovation, and transformation, with several industrial clusters and leading enterprises steadily emerging. As reported yesterday at the Liaoning Provincial Textile and Apparel Conference and the “Responding to New Retail, Looking Ahead to a Bright Future—2017 Textile and Apparel Summit,” from 2016 to 2017, in order to actively support regions that possess comparative advantages, favorable conditions, and strong demand in developing specialized regional textile and apparel economies and to foster the formation of distinctive, advantage-driven agglomerations of textile and apparel industries across the province, the Liaoning Textile and Apparel Association organized relevant industry experts and scholars to carry out pilot projects for regional brands (industrial clusters) in textile and apparel cluster areas that met the application criteria. These efforts were guided by the principles of rigorous selection, prioritizing excellence, rational spatial planning, and a commitment to quality over quantity, with the aim of supporting the cultivation and development of emerging, distinctive regional brands.
Against the backdrop of the Chinese textile and apparel industry’s deepening transformation and upgrading and its proactive implementation of structural adjustments, Liaoning Province’s textile and apparel sector is likewise pursuing new avenues for development, innovation, and transformation, with several industrial clusters and leading enterprises steadily emerging. As reported yesterday at the Liaoning Provincial Textile and Apparel Conference and the “Responding to New Retail, Looking Ahead to a Bright Future—2017 Textile and Apparel Summit Forum,” from 2016 to 2017, in order to actively support regions that possess comparative advantages, meet the necessary conditions, and demonstrate strong demand for developing specialized regional textile and apparel economies—and thereby foster the formation of distinctive, advantage-driven agglomerations of textile and apparel industries across the province—the Liaoning Provincial Textile and Apparel Association organized a series of consultations involving industry experts and academics. Guided by the principles of rigorous selection, prioritizing excellence, rational spatial planning, and a commitment to quality over quantity, the Association provided support for the cultivation and development of emerging, regionally distinctive brands and launched pilot programs for regional branding (industrial cluster branding) in textile and apparel agglomeration areas that met the eligibility criteria.
According to Wang, President of the Liaoning Provincial Textile and Apparel Association, this year Liaoning Province has developed five major industrial clusters on top of its existing seven national-level and three provincial-level textile and apparel industry clusters. Among these, three are national-level—namely, “Donggang: China’s Famous City for Sports and Outdoor Apparel,” “Shenhe District: China’s Famous City for Apparel Trade,” and “Fushun: Hometown of the Chinese Cheongsam”—while the other two are provincial-level: “Dalian Zhongshan District: Liaoning Province’s Famous City for Women’s Apparel” and “Shenyang: The Historic Capital of the Cheongsam.” The designation of these clusters has not only facilitated their continuous expansion in scale and the steady improvement of product quality but has also enhanced the visibility and influence of regionally distinctive products. At the same time, these cluster hubs are advancing to higher levels of development. As a result, the advantages of agglomeration effects are becoming increasingly evident, and their role in Liaoning’s textile and apparel industry is growing ever more prominent.
Yang Jinchun, Executive Vice President of the China National Garment Association, presented the following statistics: As of the end of July this year, the national textile and apparel industry had produced a total of 17.3 billion items, with capacity increasing by 1.5%. Domestic sales reached RMB 823.7 billion, with online sales accounting for 21.9% of the total, and exports totaling US$87 billion. He stated that, following years of transformation, upgrading, and structural adjustment, the overall quality and efficiency of China’s apparel industry have improved across the board. The industry should bolster its confidence, fully leverage favorable national policies, and, against the backdrop of supply-side structural reform and the “Made in China 2025” initiative, achieve innovative transformation and development.
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